by Dan Haugh
For three decades, two traditions have defined the holiday season for The Salvation
Army in Central Indiana: the WIBC Radiothon and the Circle City Toy Run. Both events, now in
their 30th year, represent the heart and soul of community giving to make a lasting impact for their neighbors in need. The WIBC Radiothon is the largest fundraising event for The Salvation Army in Central Indiana and stands as a testament to the power of partnerships and the community.
For 36 hours, the airwaves of WIBC 93.1 come alive with powerful stories of hope, resilience and the
essential services that are provided by The Salvation Army. Listeners not only hear about the critical needs of their neighbors but are given an opportunity to help, donating live to make a difference.
“The funds raised by Radiothon for the community are unrestricted. That means The Salvation Army is prepared to serve the most immediate needs first,” said Mel McMahon, executive producer of radiothon. “This fundraiser gives Hoosiers the opportunity to not only care for their neighbors but pay it forward themselves.”
Over its 30-year history, the WIBC Radiothon has raised more than $5.1 million, funding vital programs that provide shelter, food and financial assistance to Hoosiers in need. With a goal of $430,000 set for 2024, The Salvation Army of Central Indiana once again will be calling to the community to help us help their neighbors.
“As the needs of Central Indiana continue to grow, so too does Radiothon’s goal and the effort poured into its planning and execution,” said McMahon. “By embracing new technologies, expanding our outreach and staying attuned to the causes that matter most to our listeners, we’ve been able to grow and adapt. This flexibility has allowed the Radiothon to become the largest and most impactful fundraiser in the region.”
On the other hand, the Circle City Toy Run brings an entirely different kind of energy to the holiday season. Organized by a group of passionate motorcyclists, the Circle City Toy Run shows the spirit of giving in a festive way. Riders decked out in Christmas-themed costumes such as Santa, the Grinch or elves ride through the city of Indianapolis carrying toys for The Salvation Army’s Angel Tree Toy Shop program.
“It’s truly an amazing sight to see when hundreds of motorcyclists are riding around and end up right at our front door,” said Major Malinda O’Neil, divisional secretary for the Central Indiana Area Command. “They even dress up their motorcycles, so they are bringing a ton of holiday spirit.”
Once they make it to Indiana Divisional Headquarters, the riders empty their truckloads of toys that
eventually will end up under trees for children in need. In the end, thousands of toys are donated to help bring Christmas joy to 5,000 children. The longevity of both the WIBC Radiothon and the Circle City Toy Run is a direct reflection of the community’s support.
Without the commitment of donors, volunteers and local businesses these events wouldn’t have reached the 30-year milestone. Together, these two events represent the heart of community tradition, uniting people across Central Indiana in the spirit of giving. They are more than just annual gatherings; they bring thousands of people together to accomplish a goal of spreading joy and hope year after year.
