Winter is in the air in Omaha, Neb., where The Salvation Army in partnership with Midtown Crossing, a vast complex comprised of seven buildings in the vibrant Midtown neighborhood, has come up with a unique new way to increase holiday giving while offering fun for entire families.

The Rink on Farnam has transformed a section of Midtown into a winter wonderland, complete with an all-weather “synthetic ice” surface skating rink, bleachers, fire pits and food vendors.

“This is our answer to the ‘winter blahs’—a family-friendly experience,” said Molly Skold, Midtown Crossing’s vice-president of marketing and communications. “The Rink on Farnam is pure fun that matches the energy, vibrancy and excitement that we’re seeing throughout Midtown. The best part? We’re touching the lives of the less fortunate in our community.”

The $5 donation collected upon entry goes directly to help the nearly 100,000 men, women, and children served each year by The Salvation Army in the Omaha Metro area.

“The Salvation Army is honored to partner with Midtown Crossing in one of the most dynamic neighborhoods in Omaha,” said Major Greg Thompson, Western divisional commander. “We are thrilled this opportunity will offer Metro residents a greater awareness and understanding of the poverty issues that plague our community, so that local residents, our nonprofit partners and The Salvation Army can work together to better meet the needs of the people we serve.”

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